The Developer


PROPERTY COMPANY OF FRIENDS, INC., also known as PRO-FRIENDS, is one of the fastest growing property developers in the Philippines. For over a decade, we have completed and delivered 15 projects. Currently we have 11 on-going projects.

We have grown from being a provider of homes in small pocket developments, to medium rise condominiums and townhouses, as well as single detached units in estate developments for the higher end market.

About Us

PROPERTY COMPANY OF FRIENDS, INC. was founded in 1999 by a group of friends who believed in creating communities and transforming lives of the Filipino families.

PRO-FRIENDS aims to give the best dream home packaged with unmatched convenience in strategic locations. We are committed to provide quality homes at friendly rates. From small pocket developments, to medium rise condominiums and townhouses, PRO-FRIENDS has ventured into estate development  to meet the different tastes and needs of the Filipino home buyers.

PRO-FRIENDS has expanded its reach in the boom town of Iloilo, in the Visayas.  Our projects in Iloilo boast of having the biggest swimming pool and the first to introduce the linear park or "family courtyard" concept – one that offers residents extra space behind their home for added value.

Professionalism and customer service are key elements of our business philosophy.  First-time home buyers or those looking to upgrade to a bigger home, will find that PRO-FRIENDS is a suitable place to begin the process.  Our portfolio offers a wide array of house models and communities – there is one sure to match your family’s lifestyle.

We take pride in having seasoned professionals and expert home builders that combine respect for the tradition of homeownership and an eye for innovation to ensure quality of our products.

PRO-FRIENDS’ Mission and Vision


PRO-FRIENDS is a trusted, God-centered partner in building homes and communities that transform lives. God-centered means:
  • In everything we do, we are instruments of God's work and all the product of our work is lifted to God.
  • Lahat ng ginagawa ay mula, para at iniaalay sa Diyos.
  • "It is not about a person leading, but it is about stewardship of each person." (GCC)
  • To be the Developer-of-Choice and industry prime mover in property development.
  • Give meaning and overall greater purpose to the organization.
  • Strengthen position to become a mission-oriented company.
  • Further re-affirm humility or that sense of purpose that goes beyond the self.


Service Excellence is one significant distinction that we would like to make in the real estate industry. Service excellence implies going the extra mile to delight the customer and having the commitment to deliver "against the odds". It also requires innovation.

Professionalism is reflected by the skills, competencies, and character of people who build our homes/communities and deliver our services. This value subsumes people development and training.

Integrity implies wholeness and absence of duplicity. We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.

Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Employees, and Suppliers.

The essence of innovation is "thinking out of the box" and creativity.

The essence of Teamwork is synergy. More than the "Sense of Family", teamwork puts a premium on learning and growing as a team and relationships that build trust. This core value also implies getting rid of organizational "silos" and turf-mentality within PRO-FRIENDS family. Teamwork also involves the values of Respect, Dignity.


Having a culture of shares responsibility in fostering positive developments.
  • Behavioral indicators:
  • Learning together
  • Sense of safety and security
  • Having an atmosphere of belongingness
  • Entruts accountability
Lancaster New City Cavite
Lancaster New City Cavite

LANCASTER NEW CITY is one of the biggest township developments in Cavite that spans to more than 1,400 hectares covering Imus, Kawit and General Trias Cavite. A few minutes drive from Metro Manila, Lancaster New City Cavite is designed to give the family a room to grow at home and outdoors in a complete community that has everything you'll need so you may spend more quality time with you and your family.